what's authenticity and how to brand yourself to the max (VANS case study)

How come nobody feels authentic anymore? To cut this short, I’m stripping this down to the clinical: diving into what leading sociologists actually say about “authenticity,” and how their definitions explain the way we present ourselves today. I embedded in the analysis a case study about your favourite skate shoe, that you (just like me) probably never used for its sole purpose. And if you did, congrats, you're authentic (according to only some of the theories). And yes, it's VANS. 00:00 Intro 01:41 The VANS Story 02:50 Erving Goffman on performance 04:09 Judith Butler on identity 08:24 Lionel Trilling on sincerity 11:31 Charles Taylor on ethics 17:55 Zygmunt Bauman on liquid modernity Access the Discord community for extraordinary fashion chats and tons of Patreon videos, so you can increase your cultural capital: https://www.patreon.com/tubaavalon/membership I'm also here sometimes Instagram: https://www.instagram.com/tubavalon/ Newsletter: https://www.tubavalon.com camera & edits: https://www.instagram.com/alek_potier/ contact: tubavalon@gmail.com