A conversation with AI: how I made a ring

Speaker: Yves Peitzner (TISH, Germany) & AI “I BELIEVE THAT DESIGNING FOR EXPERIENCE SHOULD ALWAYS START WITH UNDERSTANDING PEOPLE’S INTENTIONS. MY WORK IS DRIVEN BY EMERGENT TECHNOLOGY, EMOTION, DATA AND DESIGN. I CREATE MULTI-SENSORY EXPERIENCES FOR THE AGE OF ENVIRONMENT-TO-HUMAN COMMUNICATION.” Yves Peitzner is an award-winning multidisciplinary creator and founding partner of Studio TISH. He has spent over a decade working with the world’s bravest brands and advertising agencies to concept and design viral campaigns and lately experiences that fuse together art, technology and architecture. After graduating from Surrey Institute of Art & Design in the UK, Yves became a creative director and has developed numerous projects for brands across automobile, luxury, beauty, technology and hospitality categories, most notably: Adidas, BMW, Instagram, Fraunhofer Institut, Google, Hyatt Hotels, Haus der Kunst, and The New York Times among others. His work today explores new forms of storytelling through immersive media and interactive installations, at the intersection of art, technology and emotions; creating new ways of communication between our digital and physical worlds.