Bally | SS24 Fashion Show

SPRING/SUMMER 2024 FASHION SHOW Milan, Italy. Paraded through the gardens of the Chiostro di San Simpliciano, the Spring/Summer 2024 collection is a synthesis of the contrasts inherent to Bally – a bastion of craftsmanship infused with pragmatic luxury since 1851. It is a reflection on the precise and the organic, on strictness and softness. From the streets of Zurich to its alpine landscapes, the Swiss identity is manifold. There lies a purity within, and a playfulness that leans subversive, scholastic, essential. Placing classical design principles in new contexts for contemporary living, the collection departs from a place of sober elegance towards the spirit of the alternative Swiss community of Monte Verità. Their libertarian approach – rejecting the weight of an urban existence for a holistic communion with the environment – was a cultural revolution of literature, dance, painting and performance. Today, Bellotti evokes this bohemian élan through the bespoke sounds of DJ Leo Mas, whose Balearic sounds marked Ibiza’s Summer of Love in 1987 with the same carefree abandon. In a confluence of masculine and feminine wardrobes, the collection embraces a concept of duality, inspired by Bellotti’s vision of a brand with layers, a reflection of our human nature. Design Director: Simone Bellotti Production: Villa Eugenie Sound Design: DJ Leo Mas Stylist: Charlotte Collet Casting: Ben Grimes Make-up: Lucia Pica Hair: Anthony Turner #Bally #BallySS24 #Ballyaric #MFW