Tackling greenwashing: the proof is in the data

Amidst a sea of greenwashing and a proliferation of rankings and indexes deemed ever more advantageous, measuring is crucial to making progress. To do that, we need to rely on trustworthy and international scientific data. Yes, but which data? How do we collect it? From whom? On what scientific basis? -- Dans un contexte de greenwashing et de surenchère de classements et autres index mieux disant, il est essentiel pour progresser de mesurer. Et pour cela de s’appuyer sur des données scientifiques fiables et internationales. Oui, mais lesquelles ? Comment les collecter ? Auprès de qui ? Sur quelles bases scientifiques ? Speakers: Antoine Gillod, Director of the Global Climate Action Observatory / Association Climate Chance Alban Fournier, Product Manager / Ecobalyse (Ecobalyse – beta.gouv) Christophe Bocquet, Director of Quality, Responsible Sourcing and Traceability / Chloé Karine Vergniol / Journalist