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How Adam Brown Built Orlebar Brown From One Pair Of Shorts | IWC
DescriptionAdam Brown went on holiday, couldn't find a decent pair of swim shorts, and built a brand. A decade later, ORLEBAR BROWN is sold in 40 countries and has rewritten what men wear on the beach. In this IWC Transformations film, Brown gives a masterclass in the art of spotting a gap and filling it — the holiday idea that More
Adam Brown went on holiday, couldn't find a decent pair of swim shorts, and built a brand. A decade later, ORLEBAR BROWN is sold in 40 countries and has rewritten what men wear on the beach.
In this IWC Transformations film, Brown gives a masterclass in the art of spotting a gap and filling it — the holiday idea that became a business plan, the risks that made the difference, and why career-changers should trust the instincts they've been told to ignore.
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