Jacqueline Fernandez tells us why she’s in love with this designer label | VOGUE India

Ankur and Priyanka Modi’s label AM:PM is an established name in pret fashion. Constant requests to create one-off festive garments pushed the designers to consider the possibility of working on a couture line. After eight months of ideation, the first collection ‘Zivar’ emerged, just in time for the festive season. The brand chose Jacqueline Fernandez as the face of their quiet, meticulously detailed couture line. Fernandez described the collection as a, “beautiful take on incorporating modern details in traditional silhouettes”. SUBSCRIBE to Vogue India ►► https://goo.gl/tHmaif  Get your Vogue copy ►► http://bit.ly/1Vd3gGC KEEP UP WITH VOGUE INDIA:: Official Website ►http://www.vogue.in Exclusive Videos ► http://bit.do/SubscribeVogueVidoes More Videos ► http://bit.do/VogueIndiaVideos Facebook ► http://bit.do/FacebookVogueIndia Twitter ► http://bit.do/TwitterVogueIndia Instagram ► http://bit.do/InstagramVogueIndia Google+ ► http://bit.do/GoogleVogueIndia ABOUT VOGUE INDIA:: Vogue places fashion in the context of culture and the world we live in - how we dress, live and socialise; what we eat, listen to and watch; who leads and inspires us. Vogue India brings you the best of global and Indian fashion, beauty, people, parties and culture. CHECK OUT OUR OTHER CHANNELS:: GQ India ► https://www.youtube.com/IndiaGQ CondeNast Traveller India ► https://www.youtube.com/IndiaCNTraveller Architectural Digest India ► https://www.youtube.com/ArchitecturalDigestIndia OUT NOW! VOGUE En