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Fashion’s Neuroplasticity Problem

Jul 12, 2026 · 33.5K views

In this video

Format
Review
Category
ClothingBags
Season & event
FW26
Houses
The Row
Products & items
The Row Margaux bagbag

Tags by FashionTube, read from the title and description. They are not YouTube categories.

DescriptionUsing neuroscience and fashion theory to explain why fashion and trends feel increasingly repetitive. From the Row's Margaux bags to the dupes and their counter copies. WHAT'S THE MATTER? :) Chapters 00:00 Intro 00:59 neuroplasticity wtf 02:58 fashion plasticity 08:23 mere exposure effect 10:06 era of predictive More
Using neuroscience and fashion theory to explain why fashion and trends feel increasingly repetitive. From the Row's Margaux bags to the dupes and their counter copies. WHAT'S THE MATTER? :) Chapters 00:00 Intro 00:59 neuroplasticity wtf 02:58 fashion plasticity 08:23 mere exposure effect 10:06 era of predictive fashion 17:21 information density Join Patreon and get access to one and only and fun and smart Discord server with people from all over the world: https://www.patreon.com/tubaavalon/membership I'm also here sometimes Instagram: https://www.instagram.com/tubavalon/ Website: https://www.tubavalon.com Substack: https://substack.com/@tubavalon edit by: @alek_potier contact: tubavalon@gmail.com Sources: Adrian Duszkiewicz https://www.sciencedirect.com/science/article/pii/S016622361830273X Robert Zajonc https://www.psychologicalscience.org/journals/current-directions/1467-8721.00154 Daria Onitiu https://link.springer.com/article/10.1007/s00146-021-01235-8 Pelin Geyik & Henri Weijo https://research.aalto.fi/en/publications/how-consumer-market-orientations-shape-algorithmic-appreciation-a the rest I made up.

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