The Truth About How Your Perfume Is Made | Rewinding Perfume

Are these fragrances even sustainable? How are they even made? How should a conscious consumer shop for fragrances? In this episode of Rewind Explainer, we are aiming to find the answers. 🌴Support this channel by becoming a member for exclusive perks! → https://www.youtube.com/channel/UC3y1VNzSbMVIUlKC2ErEVZw/join 🌴Subscribe for more → http://bit.ly/subscribetoliah The luxury fragrance market has been booming all over the world. The higher the price tag, the more coveted it is. Insert, Le Labo, Byredo, Tom Ford, Diptyque, and so much more. Despite its popularity, the perfume world is the least transparent as the formulation is protected as “trade secrets”. So unlike skincare products which are mandated to list all individual ingredients, with fragrance, you do not need to list the ingredients individually on the label. Instead, it may be listed simply as “Fragrance (Parfum)”. So even if it used 50 different fragrance ingredients or 1 fragrance ingredient, it will be listed as the same on the ingredient list, FRAGRANCE. As the price tag rises, and so with the consciousness of consumers, there's an obvious question we can't help asking: is it worth it? How do we know what ingredients they’re using if it’s hiding behind the “Fragrance” bucket? Are these fragrances even sustainable? How are they even made? How should a conscious consumer shop for fragrances? In this episode of Rewind Explainer, we are aiming to find the answers. #sustainability ------------------------------