Time Warp Collection, the first NFT collection from Beyer, Simon Husslein

Lecture proposed by HEAD - Geneva, in the context of "Time to Watches", the new Geneva watchmaking event held in April 2022 in the HEAD Campus Cube. First introduced around 2014 in the artistic field, NFTs - unfalsifiable and decentralised certificates of ownership attached to digital files - have since spread to a multitude of fields: luxury and watchmaking, but also transport, health, real estate, finance, etc. Thanks to 3D assets, NFTs in the watchmaking industry are making it possible to reach a new clientele, that of video games (by 2022 there will be nearly 3 billion gamers) and tomorrow of metavers. But NFTs can also be used to build loyalty among existing customers, to authenticate tangible objects, or to rethink value chains. It is all of these issues that the Time to Watches exhibition proposes to explore. Simon Husslein develops products, furniture, installations and spatial designs. He teaches and undertakes brand consultancy. He has realised projects in Zurich, Tokyo, London and Shanghai and given lectures at various universities. He worked very closely with Hannes Wettsteinin his Zurich studio for six years. Between 2008 and 2014 he shaped the work of Studio Hannes Wettstein as Creative Director and member of the board. In 2015 he founded Atelier Simon Husslein. Since 2017 he is a professor of Interior Design at Geneva University of Art and Design, HEAD – Genève. Lecture series led by Anthony Masure (associate professor and Dean of Research at HEAD – Genève)