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TARTE wants you to HATE THEM! | Another brand trip fail
DescriptionIf you’re in the beauty community or interested in makeup online, you’ve probably seen the viral Tarte brand trips. luxury locations, influencer parties, and endless content that often doesn't include any Tarte products. But this year, viewers noticed something different: barely any Tarte makeup in sight, but a lot ALOMore
If you’re in the beauty community or interested in makeup online, you’ve probably seen the viral Tarte brand trips. luxury locations, influencer parties, and endless content that often doesn't include any Tarte products. But this year, viewers noticed something different: barely any Tarte makeup in sight, but a lot ALOT of drinking.
Instead of product launches and tutorials, the trip content focused almost entirely on partying and drinking, raising questions about influencer marketing, authenticity, and whether brand trips still work in 2026.
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