Behind the Scenes With Eva Chen | Footwear News

Go on set with Instagram's head of fashion partnerships Eva Chen at her cover shoot for FN's Women in Power issue, out June 4. Video by Jessica Fitzgerald In Eva Chen’s forthcoming children’s book, “Juno Valentine and the Magical Shoes,” a young girl — named after the author’s grandmother — discovers the famous footwear of illustrious women throughout history. Juno’s own nondescript shoes have gone missing, so she steps into pairs from Cleopatra, Mexican artist Frida Kahlo, astronaut Sally Ride, Serena Williams and Lady Gaga, among others. “She’s inspired by all these amazing trailblazers,” said Chen, the head of fashion partnerships at Instagram, who got to know both her illustrator and publisher through the platform’s direct-message feature. Eventually, Juno decides she’s most content in her own shoes — a key moment that Chen hopes her daughter Ren, 3, son Tao, 1, and many other kids will remember. It’s fitting that the social media pioneer, who originated the ubiquitous #evachenpose, has written a book about one of her own obsessions. Chen coined the hashtag years ago as a way to document her signature shoe/bag/fruit photo shoots in the back seat of New York taxicabs. Read more: https://footwearnews.com/2018/influencers/celebrity-style/eva-chen-childrens-book-instagram-strategies-1202568767/ Story by Katie Abel Follow Footwear News: http://footwearnews.com/ Facebook: https://www.facebook.com/footwearnews Twitter: https://twitter.com/FootwearNews Instagram: ht