Why Did Berluti Design The French Olympic Uniforms?

With 100 days to go, LVMH and Berluti reveal Team France’s outfits for the Opening Ceremonies of the Olympic and Paralympic Games Paris 2024. French house Berluti, founded in Paris in 1895, has pulled out all the stops in styling Team France for the Opening Ceremonies of the Olympic and Paralympic Games Paris 2024. Outfitting outstanding athletes and coaches for a momentous occasion of Olympic and Paralympic Games Paris 2024, Berluti has brought together the savoir-faire and experience of its artisans to ensure that the French athletes look their very best for the Opening Ceremonies Paris 2024 on July 26th and August 28th. Berluti has taken on a challenge of athletic proportions to help the selected French athletes of Paris 2024 make an impression right from the starting line. In collaboration with the athletes, as well as the Paris 2024 Organising Committee, the French National Olympic and Sports Committee and the French Paralympic and Sports Committee, every one of the Maison’s teams devoted months of energy and creativity to designing an outfit that embodies true elegance à la française. Berluti has reprised the stylistic codes that make up its identity, such as noble materials and patina effects, to create a tuxedo-inspired outfit adapted to a wide range of body types. The Opening Ceremonies will see French athletes and coaches clad in Berluti tuxedos and shoes, all custom-tailored to immortalize this unique occasion that already represents a significant achievement f