ITS Contest 2022 Video Presentation Award Winner: Lucia Chain

Introducing the fashion film by Lucia Chain, winner of the ITS Video Presentation Award Lucia’s fashion film reflects the entire philosophy lying behind her eponymous brand. Committed to the environment, her plant based designs are made by hand with raw local fabrics and organic dyes. Zero waste patterns, a-gender fits and slow production make her biodegradable clothing stand the test of time. The garments depicted in this film were inspired by an inherited collection of textile pieces that Lucia’s grandmother treasured throughout her life: cuffs, sleeves, collars, buttons… She upcycled these textile treasures to talk about her family, about home and about the importance of being together (no matter the distances). Textiles feature ancestral techniques using vintage materials, handmade tools and natural fabrics. The film also talks about generations, about the passing of time. How everything is changing through time, impregnated by our own histories. The garments turn into a white canvas, inviting to continue the embroideries, adding even more history. The International Jury assigned the award with the following motivation: The project scratches at memories with a delicate and composed melancholy. The ghosts of a family history are projected into the present and reveal themselves to be alive, contemporary, fairy-tale-like in their milky clothes; they become ubiquitous in time and space, dressing asynchronous souls, dipped in an uninterrupted tale that recalls the old kit