Innovating Teens – The Future of Beauty in 2025

Source: https://www.podbean.com/eau/pb-4wya2-1921fb4 Shaping Safe, Engaging, and Responsible Beauty for the Next Generation In this episode of In Conversation With, host Siobhan Murphy explores one of the fastest-growing and most influential categories in beauty and personal care: the teen market. Valued at US$25 billion today and projected to reach US$33 billion by 2028, this segment is being reshaped by social media trends, rising disposable incomes, and the power of Gen Alpha and Gen Z. But with growing influence comes new responsibility. How can brands engage young consumers without compromising safety, transparency, or trust? The Panel: Mallory Huron – Director of Beauty & Wellness, Future Snoops Reena Hammer – Co-Founder, Indu Dr. Carol Treasure – Founder & CEO, XCellR8 Key Insights 1. Understanding the Teen ConsumerMallory Huron highlights that teen beauty is evolving as fast as its consumers mature—from tweens discovering self-care to teens inspired by luxury and social media influencers. Teens are drawn to gamified, playful, and social-first beauty experiences. Brands must balance age-appropriate formulas with trend-driven marketing to avoid harmful practices like retinoid misuse. 2. Building With Teens, Not Just for ThemReena Hammer of Indu emphasizes the power of co-creation. Teens sit on the brand’s product development committees, testing textures, scents, and formats. Their direct input ensures products solve real teen concerns rather