From Paris with Love: Behind the Scenes at the AMI Presentation

When Alexandre Matiussi, the designer of AMI, launched his menswear collection last year, he told The Window, "I don't want to be fashionable. I am just trying to deliver a clever collection with timeless pieces, beautiful fabrics and affordable prices. It sounds simple, but it is easier to do an expensive collection with crazy ideas. Sometimes, I just want to wear a nice white shirt, but trust me, it's hard to find." Not anymore. AMI's easy-to-wear, not-trying-too-hard collection has since converted a whole slew of men who want to dress like cool French dudes. Below, take a peek behind the scenes at the presentation of AMI's Fall/Winter 2012 collection in Paris—then shop a few of our favorite looks from the video. Shop Ami on The Window: http://bit.ly/11aVyBY