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Season 3, EP 2: Design Dilemma
DescriptionFor our first-ever store, we set out to design a physical space that fully captured our brand DNA. In other words, a space that would look distinctly Commodity, even without products. Sounds simple, but it took us almost two years... During the design exploration, one idea kept emerging: incorporating a monochrome traMore
For our first-ever store, we set out to design a physical space that fully captured our brand DNA. In other words, a space that would look distinctly Commodity, even without products. Sounds simple, but it took us almost two years...
During the design exploration, one idea kept emerging: incorporating a monochrome tractor into the store’s layout.
So, where did we end up? You'll have to tune in next time.
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