Roger Cook: Tweaking a Symbol for Lost & Found

In 1967, graphic designer Roger Cook and his firm partner Don Shanosky worked with the Department of Transportation and the American Institute of Graphic Arts to create universal symbols for airports and train stations ahead of the U.S. Bicentennial. Cook’s design process is especially visible in the many versions of the Lost and Found symbol. These drawings show how the symbols we use every day have been refined through experimentation, countless iterations, and small tweaks. Explore Cooper Hewitt’s Archives and discover how designers bring ideas to life through creative strategies like play, tweak, repeat, simplify, show off, and transform. The Archives contain sketches, prototypes, drafts, and other materials that reveal the creative process behind 20th-century American design. These records span many disciplines such as architecture, graphic design, furniture, industrial design, interior design, lighting, textile design, and wallcoverings. Music: TolsetMusic - Jazz Trio (Piano Jazz Background Music), Free Music Archive PulseBox - Piano Jazz, Free Music Archive