First in Advertising with David Graver | Bulova Collector Series

Meet David Graver, editor-in-chief of the highly successful design-focused online magazine and website Cool Hunting. David's deep roots in advertising and media give him a unique perspective on the all-important idea of brand storytelling. In this episode, Michael and David discuss the wild west of the Madison Avenue advertising world and how the Bulova brand became a breakthrough pioneer. From the clock radio to the first-ever TV commercial to OOH subway advertising, explore the evolution of Bulova's history of firsts in advertising over the years. The Bulova Collectors Series, hosted by Michael Benavente, is an exploration of the brand's history through interviews with watch collectors, industry experts, and brand historians. Subscribe to be notified of future episodes! #Bulova #BulovaCollectorsSeries #HistoryOfFirsts