Jaeger-leCoultre could be so much better

Jaeger-leCoultre is an iconic brand. The reverso is an icon. The Polaris is cool, but often JLC is also kind of "Meh...." and they get flack for raising prices by 30-40% in one go. They're probably doing fine as a business but for such an iconic brand, they could be so much better. In this video, I discuss the problems I think JLC has and how they could potentially improve their brand. Enjoy. Cheers.! For inquiries and collabs: twtw.mike@gmail.com