How Japan BEAT The Swiss: A History Of Grand Seiko

Discover the full history of Grand Seiko. The Swiss held a monopoly on luxury watchmaking, but then came Grand Seiko. From its humble beginnings in 1960 to its current status as one of the most respected watchmakers, this is the story of how one Japanese brand took on—and beat—the Swiss at their own game. I explore the relentless pursuit of precision and internal competition that defined the 'Grand Seiko Standard', the 'Grammar of Design' that created the brand’s iconic look, and the revolutionary technology of Spring Drive. Whether you're a seasoned collector or a curious newcomer, in this video you’ll discover why Grand Seiko is no longer just a challenger, but a defining force in horology. Featured Watches: Grand Seiko Heritage Collection ‘Pink Snowflake’ SBGA497 Grand Seiko Evolution 9 Collection ‘Green Birch’ SLGH011 Grand Seiko Evolution 9 Collection ‘Night Birch’ SLGH017 Grand Seiko Evolution 9 Collection 'Genbi Valley' SLGH021 Grand Seiko Elegance Collection ‘Skyflake’ SBGA407 Grand Seiko Elegance Collection Spring Drive SBGY015 China Exclusive Grand Seiko Heritage Collection SBGH271 Grand Seiko Heritage Collection 'Nishikigoi' SBGW321 European Exclusive Grand Seiko SBGR095 62GS Recreation Shop pre-owned Grand Seiko watches: https://tr.ee/watchfinder ⌚️Watch this next: https://youtu.be/dQuY2D-7D8I?si=uIGz13DmL-yhIBx5 Sign up to the Watchfinder Newsletter for our latest special offers, limited edition giveaways and exclusive events: https://tr.ee/watchfindernewsle