John Varvatos Pre-Fall 2022 Campaign Featuring JJ Kaleo

John Varvatos welcomes Jökull Júlíusson of the Grammy nominated band KALEO to the JV family for our PreFall 2022 campaign A sound born in Iceland that has since rumbled onto the international scene, JJ combines a deep soulful spirit with an eclectic mix of blues, rock and rootsy experimentation. Bringing a steady, pulsing energy with signature style, he commands the stage with a confidence and ease that exemplifies the John Varvatos spirit. For our Pre-Fall campaign, we traveled to Nashville, Tennessee – a city deeply rooted in music, where JJ & KALEO played the legendary Ryman Auditorium. As a passionate and personal singer/songwriter, JJ embodies the traveling musician, with a guitar and story to tell. With a tribute to older times by way of rail, we pull the curtain back on his process and highlight his unique sound along the journey.