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Design Museum co-founder, critic Stephen Bayley, studies iconic everyday design and AI’s shortfalls

Sep 14, 2026 · 53.1K views

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DescriptionAs the founding director of London’s Design Museum, and a leading voice in architecture and design, British writer and critic Stephen Bayley has made his name commenting on modern culture through the objects and spaces that surround us. Yet, the things he considers to be the pinnacle of design are the commonplace itemsMore
As the founding director of London’s Design Museum, and a leading voice in architecture and design, British writer and critic Stephen Bayley has made his name commenting on modern culture through the objects and spaces that surround us. Yet, the things he considers to be the pinnacle of design are the commonplace items many of us use everyday – a simple drinking glass, or a ballpoint pen, objects that have merged seamlessly with our lives. Reflecting on some of the 20th century’s most enduring designs, Bayley unpacks what makes ordinary design a marker of perfection for the short film The Last Tastemaker – directed by Theo Gee. Exploring the definition of great design through the physical experience of using something, finding what is wrong with it, and making it better, the documentary turns the focus on AI, considering the practical limitations of technology intended to enhance creativity... read more at nowness.com _______________________________________ Subscribe to NOWNESS here: http://bit.ly/youtube-nowness Like NOWNESS on Facebook: http://bit.ly/facebook-nowness Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness Daily exclusives for the culturally curious: http://bit.ly/nowness-com Behind the scenes on Instagram: http://bit.ly/instagram-nowness Staff Picks on Vimeo: http://bit.ly/vimeo-nowness

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