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What On Earth Is Happening to Omega!?
DescriptionThanks to OVTLYRS for sponsoring the video : https://ovtlyr.com/?fpr=jag Omega is one of the most important watch brands in history, from the Moonwatch to James Bond, it has defined generations of watch enthusiasts. But recently, something feels off. In this video, I break down what’s happening with Omega right now, More
Thanks to OVTLYRS for sponsoring the video : https://ovtlyr.com/?fpr=jag
Omega is one of the most important watch brands in history, from the Moonwatch to James Bond, it has defined generations of watch enthusiasts.
But recently, something feels off.
In this video, I break down what’s happening with Omega right now, from pricing and product strategy to brand identity and market position, and why, as a fan of the brand, I’m starting to have concerns.
This isn’t a rant, it’s an honest discussion about where Omega stands today, and where it might be heading.
Let me know your thoughts in the comments ,has Omega lost its way?
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00:00 Intro
04:22 Problem 1 - Identity Crisis
05:19 Problem 2 - Bloated Lineup
06:11 Problem 3 - Pricing
06:30 Problem 4 - Wearability
08:30 Problem 5 - Moonswatch Effect
10:45 The Solution
17:30 What Do You Think?
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