BSTN for the NIKE AIR FORCE 1 "KOBE"

A special edition of the legendary Nike Air Force 1 Low returns featuring Kobe Bryant’s logo and his number 8 alongside the Swoosh. The white and yellow color scheme is reminiscent of Kobe’s on-court endeavors in the silhouette back in the 2000s. Now, this limited-edition release returns as a special tribute to that connection. Built around the iconic ‘Job’s not finished!’ quote from the NBA Finals, BSTN’s accompanying campaign is headlined by two protagonists who embody one of the Mamba’s most concise mantras. Set in a dressing room, the change from the outfits required for a day job / school day to the gear for a session of youth basketball (coaching) exemplifies the dedication that is required on the pursuit of greatness, a repetitive decision-making process as difficult as it is essential.