House of Holland partnering with VISA and Blippar to introduce augmented reality payments

A world-first in augmented reality payment technology was revealed last night by Visa Europe’s innovation hub, Collab, as part of a major London Fashion Collection’s Mens event. Collab partnered with visual discovery and augmented reality app Blippar, for an e-commerce solution to enable designer garments to be instantly purchased straight off the backs of models at House of Holland’s fashion show – demonstrating how augmented reality can and will transform the retail journey. Subscribe to the official youtube channel: http://bit.ly/1J4efMv YOUTUBE CHANNEL: http://www.youtube.com/fashionchannel WEBSITE: http://www.houseofholland.co.uk/ FACEBOOK: https://www.facebook.com/HouseofHollandLTD?ref=aymt_homepage_panel TWITTER: https://twitter.com/HouseOfHolland INSTAGRAM: https://instagram.com/house_of_holland/ The best videos, the most exclusive moments of the brands shows, backstage footage, make-up and hair style insights, celebrities, photo shoots, designer and model clips.