Alia Bhatt Corrects the Narrative | Chime For Gender Equality

Gender inequality is so pervasive in society that, as Alia Bhatt says, "you have to continuously correct the narrative." Undoing that narrative has a ripple effect that helps create lasting change - that's what we chime for. Gucci Chime is a global initiative to convene, unite and strengthen the voices speaking out for gender equality. We chime for gender equality to become a reality. We chime as one. Director: Sharmeen Obaid-Chinoy Music: “Freedom" Artist: Beyoncé feat. Kendrick Lamar Music and Lyrics by Beyoncé, Jonathan Coffer, Carla Marie Williams, Dean McIntosh, Kendrick Lamar, Frank Tirado, Alex Lomax, John Lomax Sr, Kaleidoscope, Reverend R.C. Crenshaw ℗ 2016 Parkwood Entertainment LLC, under exclusive license to Columbia Records, a Division of Sony Music Entertainment © 2016 WB Music Corp