'IT'S ABOUT RESPECTING THE AREA WHERE THE CLUB WAS FOUNDED' | BEHIND THE CHEVRONS #12

AS Saint-Étienne – a historic and passionate football club located in the Auvergne-Rhône-Alpes region of France. In this episode of BEHIND THE CHEVRONS we take a look at a club from France for the first time and the journey and processes behind the designs of all three kits for the 2022/23 season. The Ligue 2 club, also known as 'Les Verts' (The Greens) are notorious for their iconic home green colour and their history that gives them such a unique identity in the world of football. In this episode we’re joined by James Hanson, Design Lead at hummel UK to take a look at @asse's home, away and third jersey. Together with James we learn about the special craftsmanship that went into each design and the unique details integrated into the shirts, linking back to the city's history of mining and nature roots. Welcome to the story behind a special club and the innovative jersey designs that ensure the players always have the fans with them! At hummel, we believe that few things can bring out more passion in people than sports. And perhaps nothing shows this better than the humble football shirt. It’s the connective tissue that binds together not only clubs, players, and fans, but brings people together from all corners of the globe. BEHIND THE CHEVRONS celebrates these magical garments, investigating football fandom from a new angle. Shop hummel at https://www.hummel.net Follow hummel on Instagram https://www.instagram.com/hummelsport Follow hummel on Facebook https://www.faceb