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Is Blancpain's Gamble Paying Off?
DescriptionWhat’s your guess? Is the Swatch x Blancpain “Scuba” collaboration performing better or worse than the MoonSwatch on the market? We’re using Chrono24 sales data to track the market performance of the highly-anticipated and slightly-divisive reincarnation of the Blancpain Fifty Fathoms. We’ll tell you the prices they’rMore
What’s your guess? Is the Swatch x Blancpain “Scuba” collaboration performing better or worse than the MoonSwatch on the market?
We’re using Chrono24 sales data to track the market performance of the highly-anticipated and slightly-divisive reincarnation of the Blancpain Fifty Fathoms. We’ll tell you the prices they’re selling for, how each color ranks in popularity, and how pricing might change over time.
We also dive into the debate over whether or not this was a wise strategy for Swatch and Blancpain, and we predict what collaboration Swatch might release next.
Drop a comment if you think this watch is overhyped, undervalued, and what YOU think will be the next Swatch x ________ collaboration!
0:00 MoonSwatch hype round two?
0:53 A small fish in a big pond
2:07 Prices vary on the market
2:35 Power ranking by color
3:56 Resale margins are lagging
4:20 Was this collaboration a good strategy?
4:55 A boost in Blancpain demand
5:45 Predictions for the future...
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