Serum First Technology｜Shiseido

From skincare technology leader Shiseido comes something entirely new. An approach that reverses the idea of infusing fundation with a beauty essence. Beauty serum microcapsules gently envelop globules of foundation. They collapse slowly, spreading the serum evenly and directly over the skin. Every application turns the skin beautiful. Foundation serum will keep evolving. With Serum First Technology, the evolution of foundation serums continues.