ATELIER HEKAYAT Riyadh Fashion Week 2025 - 4K

Atelier Hekayat is a fashion brand founded in 2012 by designers Alia and Abeer Oraif. The brand focuses on outerwear, drawing from narratives shaped by cultural settings, identities, and visual references. Its design approach emphasizes storytelling as a central element of the creative process, informing both concept and form. The brand reinterprets traditional outerwear through contemporary design. In 2019, Atelier Hekayat was selected by the Saudi Ministry of Culture as one of the recognized designers in Saudi Arabia and received a Certificate of Excellence. The designers later participated in the Fashion Futures Event. In 2020, the brand was included in the Saudi 100 Brands Exhibition organized by the Fashion Commission. A later exhibition featured a piece inspired by the bougainvillea flower and the landscape of Jeddah. Be one of the first to see new videos. Subscribe now - http://bit.ly/1OdEd04 IG Fashion Channel - https://www.instagram.com/fashionchanneltv Immerse yourself in the world of fashion with Fashion Channel. Watch high-resolution videos of fashion shows, get beauty advice, and stay updated with the latest trends on our YouTube Fashion Channel.