Inside the Design of Fabletics Denim

To bring the Fabletics Denim Collection to life, we teamed up with designer Benjamin Talley Smith, combining his expertise in premium denim design with Fabletics’ commitment to innovation and comfort. Together, we set out to create denim that feels as good as it looks — blending authentic denim structure with modern stretch and thoughtful construction. Every element of the collection was intentionally designed, from silhouette and fit to the washes and finishing details, ensuring each pair delivers both style and comfort. The result is a collection of women’s and men’s premium denim that balances timeless design with everyday wearability. Each silhouette and wash was carefully curated to create versatile jeans that move with you while maintaining the elevated look of classic denim.