Lidewij Edelkoort | Polimoda Duets #7

The seventh episode of Polimoda Duets, conducted by Philip Fimmano, Creative Director at Trend Union/Studio Edelkoort and Master in Fashion Trend Forecasting mentor, features a profound interview with Lidewij Edelkoort, Trend Union Founder and Trend Forecaster. Locked down together in Cape Town, South Africa, Fimmano and Edelkoort are surrounded by nature as they contemplate the future of fashion and textiles, overconsumption, the Anti-Fashion Manifesto, education, travel and trend forecasting in the latest episode of Polimoda Duets. “The whole reason fashion was losing it was there was no time for creation, there was only time to make. It was all about marketing and making. This could be an enormous renaissance,” shares Edelkoort on the current pandemic and his moment of revival and change in the fashion industry. From working with clients such as Disney, Estée Lauder, Galeries Lafayette, GAP, Jean Patou, Joyce, L’Oréal, Mattel, Marks & Spencer, Shiseido and Whirlpool to advising companies in the textile industry like Première Vision, Pitti Filati, Prato Expo, Woolmark, Luigi Botto, Cone Denim, Cerruti, Rubelli, Ermenegildo Zegna, Mohair South Africa, the Netherlands Interieur Instituut and the Como Industrial Union of silk, Edelkoort is one of the world's most famous trend forecasters. Moreover, the trend books she creates for Trend Union are sold to companies from Armani to Zegna in all price-point markets from Zara to Prada. #Polimoda #PolimodaDuets #LidewijEdelkoort