Susan Zienty Reimagines Kenneth Cole's Maddox Sneaker Sustainably

“You can change an outfit, you can outfit change, or both” – one of Kenneth Cole’s many important quotes. As ever, the designer couldn’t be more on point, and now, with CFDA’s 2018 Kenneth Cole Footwear Innovation Award recipient Susan Zienty on board, the brand is making another significant move into outfitting change by way of sustainability. Today, Kenneth Cole New York is launching Maddox Resource, a new addition to the popular Maddox sneaker family. Zienty reimagined the style in an eco-conscious way, looking to the brand’s salvaged overstock materials for the core of each shoe, and adding recyclable polyester lace as well as recycled neoprene and an eco-content outsole to the designs. This being made of deadstock materials, the run of each $225 pair is limited. Check out the Maddox Resource on KennethCole.com and go to @kennethcole on Instagram today at 12PM to watch the Let’s Do Launch Live Story, which will feature Susan Zienty talking about what it’s like to work with Kenneth Cole, her passion for sustainable design, and the Maddox Resource.