First Memory Pawnshop (Fashion Film) for Chanel by Yuen Hsieh

In past Neo Taipei’s collectivist society system, each resident was assigned to a certain role and identity. Adult male were work warriors; adult female were ideal mothers and wives ; juveniles were test machines caged in invisible uniforms. The beautiful future could be expected if you followed the right path of norms and rules. 《 First Memory Pawnshop 》, a brand-new service brought by Shiya Corp, initially is in response to Taiwanese eugenics policy. This service is planned to assure the healthy growth of all underaged registers and to become the future elites in the society. The registers can keep/discard/reset the memory of certain period at their sole discretion before reaching the legal age. In the process of resetting the first memory, the pawnbroker assesses the value and uniqueness of the memory-related object to determine to accept or not, and the collateral and memory will be both retained in the shop for 30 days as loan term. The borrower can redeem the collateral and memory before the end of the loan term, if the loan is repaid at higher interest plus the handling fee. Otherwise, the pawnbroker will forfeit the collateral and also resell the memory. To avoid receiving stolen items, the pawnbrokers normally would ask the police to keep the collateral for 21-30 days. One day, when Ching Wu was on her way to work, she accidentally heard the conversation inside the First Memory Pawnshop between the delivery boy, Huang Ho, and the boss of betel nut stand, Hsin Tsou. S