Watch Shopping Chicago: A Visit To The New Marshall Pierce

It seems as if the idea of the family-run, multi-brand, authorized watch store is going the way of the dodo – as luxury groups push to control every aspect of distribution (including the margin) via factory-owned boutiques. What we as consumers miss with these hyper-controlled selling environments is the opportunity to see watches from multiple brands next to each other, and to establish a relationship with the people behind the store itself. And then you have the new Marshall Pierce & Co. in downtown Chicago. For the full story, go here: http://www.hodinkee.com/articles/watch-shopping-chicago-a-visit-to-the-new-marshall-pierce