Pusha T's Feet to Rihanna’s Closet, Outerwear Brand Salomon Is Pushing Boundaries | Behind the HYPE

With roots in performance apparel, Salomon has bridged the gap between function and form as its sports-oriented silhouettes have been reimagined in an array of high profile collaborations. Beginning in 1947 with father Francois Salomon and son Georges in the heart of the French Alps, production initially focused on saw blade and ski edge fabrication. Later, after becoming the top manufacturer of bindings worldwide in 1972, Salomon would enter the alpine boot market in 1979 with immediate success. Fast forward to today and the brand remains recognized as a major entity in outdoor sports while recently stepping foot into the world of fashion with the emerging gorpcore trend. View more HYPEBEAST videos: http://www.youtube.com/user/Hypebeast Stay connected with us on your favorite social media platform: http://www.facebook.com/hypebeast http://www.twitter.com/hypebeast http://www.instagram.com/hypebeast #outerwear #gorpcore #techwear #salomon #ski #skiing #hypebeast #streetwear