Behind the Scenes: GUESS Jeans Spring 2015 Campaign feat. Gigi Hadid

Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by photographer, David Bellemere, the campaign features an assortment of images shot against a picture perfect backdrop of a private sunny beach in Malibu, California. Gigi is shown embracing her femininity and sensuality while embodying the care-free spirit of the Spring collection. The strong use of natural light allows the sun to reflect upon Gigi’s radiant skin and tousled beach wave hair creating strong feelings of warmth and seduction. The crystal clear ocean and playful poses against the windswept sand enhance the sensual mood creating an alluring collection of photographs.