MONSE Fall/Winter 2018 l Teaser Three

Our design team always gravitates towards menswear fabrics as a starting point. This season, we felt that it would be interesting for a non-heritage brand to tap into an era like the 1950s. "This Boys Life” and “Revolutionary Road” were films that informed our color palette, but also informed the concept of the collection: the reconstructed housewife. We felt a sense of irony in creating these sensual, but masculine clothes inspired by a time where women had very little say. Cut to today, and with this Monse collection, she’s wearing what she probably wished she could have worn then - men’s clothes that made her feel more powerful while remaining feminine with how it’s cut. For Monse, the location of the shoot has become a strong storyteller, so we found a place in NYC that struck the right balance between nostalgia and fun: the iconic Coney Island. With the help of Fabien Constant (director) and Sebastien Perrin (composer), we were able to capture our favorite #monsegirl, Erin Wasson, as she plays a working woman on her way home from a long day of work just wanting to have some fun. Breaking into Coney Island, she finds what she’s looking for and with her energy lights up the park. When we shared the concept with Nicki Minaj and asked her to be involved, she felt inspired to write a narrative of a woman who, after a bad day, was able to collect herself and triumph through it... something that must have rung true for the housewives of that era. Model: Erin Wasson Narratio