How We Turn Waste Into Our New Material Innovation Genix Nappa | Dr. Martens

Introducing Genix Nappa, our latest material innovation. Reclaiming leather waste destined for landfill and transforming it into a new lightweight and durable material to construct our Original 3 silhouettes. Part of our commitment to lower impact, long-lasting footwear. Reclaimed Leather. Remade to last. ------------------- Thank you for watching. For over six decades, Dr. Martens footwear has been adopted and subverted by musicians, subcultures and bold individuals. These people stand out from the crowd — and a pair of DM’s boots or shoes has always accompanied their journey of self-expression. Subscribe to Dr. Martens for more videos about the DM’s community including music, style and culture. Find out more about us & browse all our styles here: https://www.drmartens.com/ Follow us online on these channels: Instagram: https://www.instagram.com/drmartensofficial/ Facebook: https://www.facebook.com/drmartens Twitter: https://twitter.com/drmartens/