NEW True to Myself Natural Matte Longwear Foundation | Rare Beauty by Selena Gomez

48 shades. 48 stories. Every story belongs. Introducing True to Myself Natural Matte Longwear Foundation, told through 48 individuals from across the Latin American diaspora, including founder Selena Gomez. The 48 Latina, Indigenous, and Afro-Latina women featured reflect generations of culture, identity, resilience, and lived experience. Because our community has always been beautifully diverse, deeply layered, and impossible to define by a single narrative. Video shot by Jeffrey Ian Video Creative Directed by Emily Ceja Photography Directed and shot by Brittany Bravo https://bit.ly/TruetoMyselfNaturalMatteLongwearFoundation Instagram: @rarebeauty TikTok: @rarebeauty X: @rarebeauty Facebook: @rarebeauty #rarebeauty #selenagomez