G-SHOCK RED-OUT Collection launch event at JUICE Causeway Bay in Hong Kong #GSHOCK35HK

CASIO launched the G-SHOCK 35th Anniversary Red-Out Collection at JUICE Causeway Bay on Friday 26th January 2018. World famous DJ SODA from South Korean was especially invited to perform for the night's celebrations, bringing the atmosphere to an all-time high at the JUICE store. A large number of G-SHOCK and DJ SODA fans came to join the Red-Out launch party. A huge thanks to all VIP guests and media attendance for the support of the 35th anniversary of CASIO G-SHOCK. #GSHOCK35HK ■Official Links (International - English) http://world.g-shock.com/asia-mea/en/ ■公式ブランドサイト (日本語) http://g-shock.jp/ ■35th Anniversary Special Website (International - English) http://world.g-shock.com/35th/en/ ■35周年スペシャルサイト (日本語) http://world.g-shock.com/35th/ja/ --- ABSOLUTE TOUGHNESS A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance. These were the three requirements of the “Triple 10” concept that led to development G-SHOCK's shock-resistant structure. The rugged shape and robust styling originated with an engineer's brief calling for an "unbreakable watch". Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up challenges beyond the limits of time and common sense. --- 強さは、さらなる高みへ。 時計にタフネスという新たな概念を築き上げたG-SHOCK。すべては、落としても壊れない時計をつくるという開発者の熱き信念、当時の常識を覆す、無謀ともいえる挑戦から始まった。 1981年、プロジェクトチーム・タフ結成。200を超える試作が繰り返され、約2年にも及ぶ歳月が費やされた。完成したのが、耐衝撃構造。タフの中核を担うテクノロジーの誕生である