AMIRI Autumn-Winter 2026 Campaign

A celebration of distinct and unique characters, the AMIRI Autumn-Winter 2026 campaign captures the dynamic spirit of Los Angeles – the city that has always shaped the creative vision of Mike Amiri – and those people who give it life. The scene is a feverish, frenzied and vibrant party in an imagined Laurel Canyon residence – a crux of California counterculture, a melting-pot of music, art and fashion. Nostalgic for the past, yet fundamentally rooted in today, these images feel authentic and individual, intimate and real. Paramount in each is an expression of personal style – natural poses, unrehearsed moments. Like any great guestlist, the Autumn-Winter 2026 campaign cast is a cross-section of creative luminaries and exceptional talents – AMIRI dreamers – mixing and milling. Their individualities define the energy of the campaign. Our guests included musician, actor and AMIRI Global Brand Ambassador Yuta Jinguji, British musician Bakar, Noah Dillon and Chandler Lucy of electronic duo The Hellp, the actors Avan Jogia and Bella Podaras, model and DJ’s Jade Croonenberghs and Bianca Lexis. Together, they form a portrait of a contemporary creative community – diverse personalities, united through attitude. The soundtrack to it all: The Hellp's "Here I Am" – the LA-born duo, who star in the campaign, lending their own sound to the collection's West Coast spirit. Founder & Creative Director: Mike Amiri Art Director: Arthur Davison-Sharp Photography: Myles Hendrik Stylist: Ellie