GUESS x Chen Man Holiday 2014 Campaign

Creative Director: Paul Marciano Photography: Chen Man Music: "Roam" by Zhang Nan This holiday season, GUESS introduces its new advertising campaign shot in Japan, by acclaimed photographer, Chen Man. Set against the breathtaking backdrops of Mount Fuji and the fields of Tokyo, the campaign is a unique pairing of Eastern and Western cultures that juxtaposes traditional Japanese surroundings against GUESS’ contemporary apparel and accessories. Bridging fine art and fashion photography—a signature of Chen Man—the hyper‐saturated color palette and mixing of cultural influences give the images a wondrous, dreamlike and fantastical brilliance.