Persol x The Boston Guy | A Story Shaped by the Sea

Persol and The Boston Guy come together through a shared appreciation for craftsmanship, heritage, and life by the sea. Rooted in a deep connection to coastal living, the project unfolds between open water, Mediterranean landscapes, and timeless rituals that shape life on the shore. Moving between sea and land, the journey explores a world defined by considered details, enduring style, and an understated approach to modern living. From sunlit coastlines to moments spent on the water, Persol and The Boston Guy reveal a shared perspective shaped by authenticity, heritage, and a lasting connection to the sea. #PersolIcons Photography – Enrico Costantini Styling – Jacob Kieldegaard Art Direction & Film Direction – Peter Spark Project Management – Luigi Nutini