beautiful people 2024 SPRING/SUMMER "Free from Stereotypes" Campaign Video

Spring/Summer 2024 Collection "Free from Stereotypes" Free yourself from stereotypes. A building block where looking up from below is a common sight. Plants that are not at odds with looking down from above. What would happen if we changed the universal point of view? A city without perspective, depicted from the sky like a bird with a birds'-view. Botanicals with a view up from the ground. And, with the unrestrained ideas of beautiful people, snow falls in a tropical country in summer, and a fierce tiger becomes an adorable cat. The textiles are sublimated into fabrics with a sense of déjà vu and a sense of the unseen. The outstanding original textiles from creating original colour-dyed threads. The choice of materials is not bound by preconceived ideas. The unique forms and the multifaceted nature of the three-dimensional cutting patterns, including the DOUBLE-END design pattern. The design approaches from beautiful people. A new, stimulating and inspiring collection born from a complete attitude to craftsmanship. Collection Design & Styling: Hidenori Kumakiri & beautiful people team Art Direction: Masaaki Kuroyanagi [PARK SUTHERLAND] Photography: Jun Yasui Videography: Gyuseong Jang Video edit & Music: Shunsuke Watanabe Hair & Make up: Shiseido Team Production: PARK SUTHERLAND Project manager, Global Sales & Marketing: Pipi Chan [beautiful people] Location: © 2024 The Isamu Noguchi Foundation and Garden Museum/ARS, NY/ JASPAR, Tokyo E5450 既成概念から自由になる。 下から見上げ