Our brand ambassadro Hayden Cox presents Hayden Shapes.

Brand ambassador #HaydenCox and #IWCSchaffhausen present HaydenShapes’ pioneering approach to upcycling manufacturing waste, within his Haydenshapes Surfboard business founded in 1997 in Sydney. “We wanted to take the offcuts and waste we are normally left with and create something new,” explained Cox. “Traditionally, we discard about 30-40 percent of our raw materials in the production process, which then ends up in landfill. Therefore, our wish was to come up with an entirely new idea to regenerate that waste into surfboard components we can actually use.” It was a trip Cox took to the IWC Schaffhausen factory that prompted his ground-breaking upcycling idea. While there, he saw the watchmakers reusing waste materials, and he wondered if he could apply the same methodology to his business. Discover our collection here: Website: https:https://watches.iwc.com/iqa App: https://apps.apple.com/us/app/iwc-schaffhausen-app/id1558418880 The IWC experience continues on: Journal: https://www.iwc.com/en/articles/journal Facebook: https://www.facebook.com/iwcwatches Instagram: https://www.instagram.com/iwcwatches LinkedIn: https://www.linkedin.com/company/iwc-schaffhausen TikTok: https://www.tiktok.com/@iwcwatches Pinterest: https://www.pinterest.de/iwcwatches/ Twitter: https://www.twitter.com/iwc