ORIGINI, an emotional narration

Colour is the soul of Santoni, from the creative thinking to the final product. Through the perfection of its icons, Santoni introduces an artistic play of nuances inspired by the beauty of its land, Le Marche region, in the heart of Italy. Nerofumo, Lava, Notturno, Adriatico, Sirolo, Terra Bruciata, Morro, Quercia, Urbino, Fabriano, Arancio Santoni are some of the shades that create an emotional visual narration of Santoni’s territory. The film, shot in some of the amazing landscapes of Santoni’s homeland, introduces the new SS21 men’s collection in its most authentic and primordial inspiration, and invites the viewer to discover its Origins, where the creative idea comes to light. Le Marche’s main locations: Riviera del Conero Marmitte dei Giganti Le Marche hills Sibillini Mountains Creative direction: Socialrise Video: Fabrizio Albertini Photography: Andy Massaccesi Styling: Alessia Vanini #santoni #santoniSS21 #makersofbeauty #milanodigitalfashionweek #mfw