Episode 202 LIVE RECORDING

00:00 Biscuit vs Cookie: Opening Chaos 01:15 Crisps, Chips & Cultural Differences 03:40 What Actually Defines a Biscuit? 05:10 Jaffa Cakes, Tax Law & the Fall of Empires 07:00 Christmas Traditions & Food Arguments 09:45 Heritage Talk Sneaks In 11:10 Which Brands Overdo Heritage? 14:00 Brands That Should Talk About Heritage More 16:00 Watch Brand Anniversaries & Dubious Milestones 18:45 Tudor 100 Years & Anniversary Expectations 20:10 Porsche Design Chronograph Discussion 23:15 Watches vs Cars: When Branding Works 26:30 Porsche Merch, Pricing & Pain 29:55 Porsche Watch Buying Psychology 32:40 Chinese Tourbillon Review Begins 35:50 Value vs Swiss Tourbillons 38:30 Who Buys These Watches? 40:25 Website Chaos & Peacock Watches 42:45 Christmas Food = Watch Analogies 45:15 Tamales Explained (Somehow) 47:25 Food as Watch Philosophy 49:55 Coca-Cola, Seiko & Timeless Products 52:45 Christmas Table Watch Awards 55:10 Melba Toast & Ultra-Thin Watches 57:25 Thinness, Marketing & Piaget 59:30 2026 Expectations & Industry Outlook 01:02:30 Final Thoughts & Biscuit Advice