THE DIVERSITY IMPERATIVE

MULTIPLE AWARD WINNING FEATURE DOCUMENTARY FILM. WINNER HOLLYWOOD GOLD AWARDS 2022 WINNER “BEST DOCUMENTARY” MIAMI INDIE FILM AWARDS 2022 BEST PICTURE PARIS FILM AWARDS 2022 MILAN GOLD AWARDS 2022 Diversity in fashion is no longer just a moral imperative it is becoming a powerful business requirement in the 2020's. This film examines the issue of Race and Racism in the global fashion industry, and how a handful of courageous pioneers and agents for change have made a major impact on this influential industry. And industry that in many way defines what is considered to be beauty and worthwhile. European standards of beauty – think light eyes, fair skin, and straight hair – have heavily influenced the images fashion brands use to promote their products. From magazine spreads to billboards, the face of fashion has a history of being exclusively white with no room for diversity in front of the camera or behind the scenes. As a result, women of colour are rarely represented on the catwalk or in fashion campaigns, often reproducing racist ideologies in plain sight. The fashion industry has long been called out for cultural appropriation, racist advertising, and its blatant lack of diversity across campaigns, catwalks and behind the lens. But could the recent resurgence of the Black Lives Matter movement and heightened social awareness of racial discrimination and underrepresentation, following the US police killing of George Floyd in May, might just be the kick in the pants the