The future way of owning a product

When you buy a Spinnova x Bergans x Halley Stevensons anorak, it is important that you understand what you actually are buying. Yes, you will own a really nice product, but you will also own a small part of the total amount of Spinnova material that exists in the world. The value of the product is therefore divided in two; one part is the value of the work done to shape the material into a garment, and the other part is the value of the material itself. Right now, the material is shaped like an anorak. But in the future, it can be recycled and become a completely different product. When the product is no longer of use to you, the material still has its value.